Branding Bulgaria
The image of a country – how it looks from the outside – is so important, that the life standard of whole generations depends on it.
Until recently we were a part of "Eastern Europe" and we benefited from that fact. From the outside it seemed as if fast reforms were taking place in our country in attempt to catch up with the richer part of the continent, our economy was growing rapidly and that brought a lot of investments, which in short made us wealthier.
But Eastern Europe is no more existing. The financial crisis in the recent years changed the geographic map of the continent. Being from the West is no longer so nice – just ask Ireland and most of all, Greece. Eastern Europe also has its outstanding examples, like Estonia and its more problematic states, like Romania.
Bulgaria has the unique chance to find its place among the outstanding countries in this new European map.
We can "stand up" on Europe's new political and economic map with a new, clear and positive image.
But in this case our task is not only communicational. It is very important that we ourselves are aware what the Bulgariabrand looks like, so we could profit from it. And it is only through clear vision of where we want to go and with a lot of efforts, that we can reach our goals.
The purpose of the Branding Bulgaria event is to initiate this discussion. The idea is that the result from the event to be not a new marketing or advertising approach, but a concept and a completely new way of thinking and defining our most important tasks and messages related to the creation of the Bulgaria brand.
We believe that Bulgaria's image deserves to be complete and colourful. And if we do not start creating it today, tomorrow it will continue to be grey and faceless.
The event will be held on March 01, 2011 in the Sheraton Hotel, Sofia.
Participation fee: 102 euro excl. 20% VAT
Registration deadline: February 25, 2011
Until recently we were a part of "Eastern Europe" and we benefited from that fact. From the outside it seemed as if fast reforms were taking place in our country in attempt to catch up with the richer part of the continent, our economy was growing rapidly and that brought a lot of investments, which in short made us wealthier.
But Eastern Europe is no more existing. The financial crisis in the recent years changed the geographic map of the continent. Being from the West is no longer so nice – just ask Ireland and most of all, Greece. Eastern Europe also has its outstanding examples, like Estonia and its more problematic states, like Romania.
Bulgaria has the unique chance to find its place among the outstanding countries in this new European map.
We can "stand up" on Europe's new political and economic map with a new, clear and positive image.
But in this case our task is not only communicational. It is very important that we ourselves are aware what the Bulgariabrand looks like, so we could profit from it. And it is only through clear vision of where we want to go and with a lot of efforts, that we can reach our goals.
The purpose of the Branding Bulgaria event is to initiate this discussion. The idea is that the result from the event to be not a new marketing or advertising approach, but a concept and a completely new way of thinking and defining our most important tasks and messages related to the creation of the Bulgaria brand.
We believe that Bulgaria's image deserves to be complete and colourful. And if we do not start creating it today, tomorrow it will continue to be grey and faceless.
The event will be held on March 01, 2011 in the Sheraton Hotel, Sofia.
Participation fee: 102 euro excl. 20% VAT
Registration deadline: February 25, 2011