Speakers
Lecturers
Ali Pirzada, Senior Manager Forensic Advisory, EY Bulgaria
Ali Pirzada is the head of Forensic Advisory Services in Bulgaria based in Sofia office. He has over 20 years of experience in the big four and within various industries in multiple locations around the world.
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Chris Jacobs, Independent Customer Loyalty/CRM Consultant
Chris is a renowned and highly experienced independent retail consultant specialising in retention strategies and the customer experience. Having been personally involved in over 90 Customer Loyalty/Retention and CRM programmes, and having started two companies offering customer-focused marketing solutions and services, he has practical experience in all aspects relating to the customer journey and experience.
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Vesselina Markova, Head of Marketing and Product Development, Retail Banking Business Unit at Alpha Bank Bulgaria
Vesselina Markova has over 10 years of experience in the sphere of financial marketing and corporate communications. Her career in this sector begins at TBI Asset Management, one of the leading asset management companies in Bulgaria. From 2008 until 2011, as part of Postbank’s team, she is responsible for the marketing strategies and communication campaigns in the consumer lending and cards business fields.
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Georgi Serdarov, managing director of ReZZo.bg
Georgi Serdarov is the managing director of the website for discount restaurant reservations ReZZo.bg since October 2013. His career begins in 2007 in the headquarters of the worldwide hotel chain Golden Tulip Top Hospitality Group. He is an assistant in the e-distribution and sales department first and then a marketing coordinator in one of the hotels.
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Georgi Yankov, Managing Partner at Explicato Ltd.
Georgi Yankov is a Managing Partner at Explicato Ltd. and has an extensive experience in business development in the field of information technology for the retail sector. He has completed successfully projects for some of the largest retail chains in Europe and Bulgaria. Prior to founding Explicato (www.explicato.com) for more than eight years he had been part of the management team and a shareholder in one of the leading specialized Bulgarian IT companies – SIS Technology.
Emiliyan Enev, Manager of Mobiworx.eu
Emiliyan Enev is a manager of Mobiworx.eu – a company offering mobile marketing solutions and boutique software development. The company operates at the intersection between business and mobile technologies, and provides the necessary products as well as consulting services for the effective use of the mobile channel to increase sales.
Vessela Velinova, Web and CRM Manager at Decathlon
Vesela Velinova is Web and CRM manager at the international chain for sporting goods Decathlon since July 2013. She is managing the loyalty program, the direct marketing activities, the online advertising, the online customer support and the social network strategies.
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Hristo Radichev, Manager, Mediapost Hit Mail
Hristo Radichev has degrees in Sociology and International Relations from Sofia University. He started his professional career in GfK Bulgaria where he analyzed the promotional activities and consumer habits of the FMCG market. Then he joined Reader’s Digest as Internet Manager. He was responsible for the email campaigns and database gathering of the company in Bulgaria, Bosnia and Herzegovina, Croatia, Slovenia and Serbia.
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