Loyalty programs are a hot topic on the Bulgarian market. They are a great mechanism which can help companies solve most of their problems. It gives them the opportunity to get to know their customers and their needs better, and to build a lasting relationship with them through dialogue and the right attitude.

A combination of mathematics, technology and working with databases stands behind loyalty programs. Their implementation requires persistence and perseverance. They aim to achieve better financial results but are also connected with certain expenses which make them somewhat risky ventures. And their performance is measured with about 40 indicators.