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topicIf you are an executive or marketing manager at a company focusing on fast-moving consumer goods, then you are most probably a subscriber to The Grosser or Retail Week. If you work in advertising, then you surely read Advertising Age. You probably also read many other specialized issues, visit their websites and receive their newsletters. You do this because they publish news, analyses, research and opinions, timely, detailed and in depth. This helps you in your work, makes you faster and better at what you do. Specialised media give you the information you need. The main purpose of business-to-business media is to help business professionals in their development by satisfying their need for quality specialised information.
In the last few years these media have been more and more successful in this,
thanks to the boom in their development as multimedia platforms combining the main formats of business-to-business media, print,
online and special events.
B2B media are one of the main sources of information in the business world.
You will find out that media market research around the world shows surprising and sometimes unexpected trends about the position and use of B2B media. Kai Helfritz, executive director of the Academy at the Union of German Magazine Publishers
will present the role and essence of B2B media as information source in contemporary B2B communication channels.
90% of managers in Germany, 80% of those in the USA and 80% in Bulgaria use B2B media as the main source of information
in their work.How has the media market been changing in last years after the expansion of the internet? How do information channels change and how managers make decisions to find new business opportunities and partners? You will get answers based on surveys and data about B2B media. Advertising in specialised media offers practical and useful information. The main advantage of specialised media advertising is the high practical value of their contents. Thanks to the synergy between the edition’s content and the context of the advertisements an effect, hardly achievable with other media is possible. Rafal Oracz, executive director at CR Media Consulting will present the advantages and the role of advertising messages in B2B media, including the value of the information in them, and the optimum planning of the advertising budget in view of achieving 100% of the target audience. B2B press is the best example of how the adequacy of information could influence the perception of the advertising message.
This is the only segment of the publishing market where press is bought for the advertisements because of their highly informative nature.
The readers of specialised editions are more loyal and value the information they offer. Companies willing to advertise have the opportunity to reach the engaged,
rational decision-maker in the face of the reader, who treats advertisements and promotional messages as practically useful information.If you wish to learn how to achieve optimum efficiency for your advertising messages, please confirm your participation in the seminar organised by Economedia with the support of ARA Bulgaria, „The Power of Business-to-Business Communication. How to be more efficient“, which will take place on June 11, 2008 in the Holiday Inn hotel, Business Park Sofia. contactsKatrin IvanovaMarketing manager MagazinesEkonomedia Phone: +359 2 810 55 35 Address: Sofia 1000, 9 Ivan Vazov str. [email protected] www.economedia.bg |
speakers
Kai HelfritzManaging directorof the Academy of Magazines, Union of the Magazine Publishers in GermanyKai H. Helfritz has working experience over the past 6 years within the VDZ, the German Association of Magazine Publishers in Berlin, and has most expertise in international markets for B2B as well as for consumer magazines, furthermore he has been working for the department marketing and advertising. In 2007 he was appointed as managing director of the “VDZ Zeitschriften Akademie GmbH” which is the associated company of the German Association of Magazine Publishers responsible for education, trainings, events and services.
Rafal OraczExecutive directorat CR Media Consulting, WarsawSince 1999 Mr Oracz has been responsible for the development of activities related to printed media at CR Media Consulting. At the moment he is an executive director of the firm. CR Media Consulting was set up in 1996. Its main activity is planning campaigns and buying radio, press and internet media. The company also offers analyses and surveys in the area of media and advertising.Rafal Orac actively participates in the media life on the Polish market as member of the Commission for Press Advertising at the Circulation Audit Bureau of Poland, and as lecturer at seminars in the field of media. 
Veneta KrastevaManaging partnerof ASI OODASI is a publishing and consulting company specialising in integrated market communications in the area of architecture, property development and investments.In partnership with Economedia AD the firm publishes "Stroitelstvo Gradat" – a weekly newspaper about architecture, construction and investments. 
Neli YolovskaExecutive directorat ICT Media, publishers of a newspaper and magazines PCWorld, Network World, Digital World, CIOThe company became part of Economedia AD in 2006, when the group bought IDG Bulgaria.
Veselka DanchevaDirector magazinesat EconomediaThe group publishes the following magazines: Regal, a specialised issue for the FMCG sector. Hotels&Restaurants Magazine for the tourism professionals, and MD, an issue for medical professionals.moderators
Evgeni TsonevBTK GroupSince 2008 responsible for the business marketing communication in BTK Group. For the last 2 years he has managed marketing communication of the fixed telepfony in the company. Mr Tsonev has working experience over 10 years in marketing and communications.
Desislava StoyanovaZenith-OptimediaMedia director in Zenith-Optimedia, Publicis MARC GroupWorking in media for 12 years. |
agendaJune 11, 2008 in the Holiday Inn hotel, Business Park Sofia.12.00 – 12.30 Registration12.30 – 14.00 The importance of B2B media as an information channelModerator: Evgeni Tsonev BTK GroupPresentation of the essence of B2B media based on data from global surveys. The role of contemporary B2B communication and its role among the managers. Download the presentation Kai Helfritz, executive director of the Academy of Magazines, Union of the magazine Publishers in Germany.The bulgarian B2B media market from the point of experience of publishers from Economedia group Download the presentation Veneta Krasteva Stroitelstvo Gradyt – specialized weekly for the building industry, |
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© 2008 Economedia |
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