Agenda
| PRELIMINARY PROGRAMME* | ||
| 08:30-9:00 | Registration | |
| 9:00-9:30 | Opening | |
| Trends | ||
| Panel B2C | Panel B2B | |
| Panel 1.1 Macrotrends Moderator: Dessislava Zheleva, Consumer & Retail Sector Manager| Consumer Experiences GfK Bulgaria |
Panel 2.1 E-consumers Moderator: Georgi Malchev, co-owner, Ilyan.com |
|
| 9:30-10.00 | Winning with the Consumer in a brand new order Mark Yeomans, Partner with Ernst & Young EMEIA |
FMCG's - a click away Georgi Mandichev, researcher at GfK Bulgaria |
| 10:00-10:30 | What can macroeconomic and demographic indicators tell us about consumer behaviour- and what do they leave out Rudolf Bretschneider, consultant and shareholder in GfK Austria |
The future of payment – the consumer will choose Krassimira Raycheva, Senior Relationship Manager Visa Europe for Bulgaria |
| 10:30-11:00 | See the future! An overview about the main trends influencing consumer behaviour Otilia Dornyei,Consumer Research Expert, GfK |
Composing the digital marketing mix Alexander Varov, NBD consultant for digital media and digital marketing |
| 11:00-11:30 | Mission possible through innovations and optimised spending Hans Aage Joergensen, CEO of AHT Group (Presentation of the general sponsor) |
Transform your mobile into a mobile wallet - unique solutions for mobile retail and payments Svetoslav Ivanov, Director of Sales, Cellum Bulgaria |
| 11:30-12:00 | Coffee break and business meetings | |
| Practices | ||
| Panel B2C | Panel B2C | |
| Panel 1.2 Consumers in Bulgaria Moderator: Dessislava Zheleva, Consumer & Retail Sector Manager| Consumer Experiences GfK Bulgaria |
Panel 2.2 Through the prism of the business Moderator: Julian Mihov, Senior Tax Manager, Ernst & Young, Bulgaria |
|
| 12:00-12:30 | GLOCAL Shopper’s Perspective: Global Understanding with Local Implementation Martina Steinberger-Voracek, VP sales of detergents and cleaning products, Henkel CEE. Nadejda Dimitrova, retail marketing manager Henkel Bulgaria |
Private Label Trends in Europe Jean-Jacques Dupas, president of the Axial Pacific |
| 12:30-13:00 | What do the Bulgarians do with their disposable income (Working title) Kiril Bachvarov, head of Service and customer satisfaction, UniCredit Bulbank |
Successfully navigating brands to survive and thrive during the recession Gordon Cesareo, creative director, Design Board |
| 13:00-13:30 | The FMCG sector in the Bulgarian conventional & social media Martin Miliev, Project Manager, Perceptica Media Research |
Consumption and management in a crisis Vasil Mirchev, chairperson of the Board of directors of "VM Finance Group" |
| 13:30-14:30 | Lunch | |
| Panel 1.3 At the point of sale Moderator: Denitsa Pinteva, Marketing Manager Market Development Bulgaria, Ficosota Syntez Ltd. |
Panel 2.3 Regulations Moderator: Boris Smolyanov, Manager/Attorney-at-law, Ernst & Young Law Partnership |
|
| 14:30-15:00 | Where Consumers Buy - the path to purchase Vaios Dimoragas, executive director of Nielsen Bulgaria |
Buyer power – when and why would there be cause for competition concerns? Hristina Dancheva, Charles River Associates, and Dessislava Fessenko, CMS Reich-Rohrwig Hainz |
| 15:00-15:30 | Shopping in the digital and post-digital worlds John Ryan, Stores Editor, Retail Week |
The case of the Competition Protection Commission "Retail Chains" - presentation and conclusions on the competition environment in the modern retail trade in Bulgaria Darin Stankov - director "Antitrust and concentration" in the Competition Protection Commission |
| 15:30-16:00 | How a traffic program can affect the costumer experience in store Todd Starcevich, CEO for the Europe and the Middle East, ShopperTrak |
Questions and answers |
| 16:00-16:30 | Break | |
| 16:30-18:00 | Announcing the results of the survey-rating "Biggest corporate donors among retail chains" Kempinski Hotel Zografski |
|
| * Changes and additions are possible. After the agenda is finalized, the participants that had registered only for one panel will have the option to change their choise if they want | ||
People registered for business meetings
Мердихан
ИсмаиловНачалник УправлениеАлианц Банк
Милен
МихайловРегионален МениджърФАМИЛЕКС ООД
Цветелина
ДимитроваRetailer Services Group Account ManagerЕй Си Нилсън България ЕООД
Kiril
KalevCEO KATECH Dr.Kalev technology,Bulgaria
Retail In Detail 2011 
Производители в действие През 2011 г., в шестата поредна конференция Retail in Detail, погледнaхме на бизнеса с бързооборотни стоки в България предимно през призмата на производителите.
Retail In Detail 2010
Верижна реакция Темата на петата конференция Retail in Detail бяха търговските вериги и верижната реакция в бизнеса с бързооборотни стоки, отключена от тяхната експанзия.
Retail In Detail 2009
Реформ(ат)иране
Няма други времена, в които икономическата действителност да се променя така хазартно бързо, както в криза. В такива моменти един бизнес може светкавично да загуби, но може и да спечели.Всичко това изисква точна информация, пренагласа на съзнанието и бързи реакции.
Retail In Detail 2008
Потребителите (са) новите професионалисти
Изговориха се потоци от думи и се изписаха реки от мастило за бурните промени в търговията на дребно в България през последните години. Дали обаче казахме достатъчно за потребителите, при които успоредно протичаше не по-малко впечатляваща революция.
Retail In Detail 2007
Ефективни промоции
Ролята на промоциите в битката за клиенти, капаните на ценовите промоции и прехода от директен към POS маркетинг, бяха фокуса на презентациите на международните лектори. Използвайки примери, Корнел Мюлер (Unilever), Маркус Юрман (GfK Austria) и проф. д-р Бернд Халиер...
Retail In Detail 2006
Европейски предизвикателства за търговията в България
На конференцията присъстваха над 140 участника – производители и доставчици на хранителни и нехранителни продукти, консултанти и маркетолози, независими търговци и представители на търговски вериги, дистрибутори...
