Elitsa has a degree in International economic relations from the University of National and World Economy, Sofia. Between 2001 and 2010 she has worked in several fields, including retail, IT, marketing and advertising, CRM for distributors and end consumers. Since 2011 Elitsa works in Bulgaria Air and is responsible for the flight operations, route development and the loyal customers programme.
 

Orlin Dochev is a managing partner in Next Consult - a leading Bulgarian company for management consulting. It helps its customers to increase the added value of their business by implementing good practices in the strategic and operational management, as well as in the IT and HR departments. Dochev has more than 12 years of consulting experience in the implementation of business practices and instruments for improving strategic management and operational efficiency of the companies.
 

Rumen Galabov is a Key Account Manager at Beiersdorf Bulgaria. He has started his career in the cosmetics giant in 2007 as a marketing assistant. Between 2008 and 2010 he worked as a sales representative. Ha started work at his current position in August 2010.

Rumen has two bachelor's degrees from the University of National and World Economy – in International Economic Relations and in Economic Management.  
 

Milen Raikov is a senior tax manager with Ernst &Young Bulgaria. He holds a Master degree in Law from Sofia University "Kliment Ohridski". He is a member of the Sofia Bar Association and Co-chairman of the tax committee of AmCham in Bulgaria. He leads the indirect tax and the tax litigationpractices of Ernst & Young Bulgaria.
 

Christoph Schulte has more than 12 years professional experience in mastering change acting in different roles described as Management Consultant, Owner and Entrepreneur and Executive. He has been Orchestrating transformations in various industries with main focus on sales and marketing in Retail banking, Automotive, Media and Retail/Wholesale. Christoph is holding a master degree from Leipzig School of management and a PHD from University of Duesseldorf. He is a member of the Board of Directors of Metro Cash & Carry Bulgaria

 Krassimir Dimitrov teaches civil and family law in the Department of Law in the Sofia University "St. Kliment Ohridski" (since 1992) and in the Rousse University "Angel Kunchev" (since 1995), where he was deputy dean and is currently responsible for the scientific activities. He has taught in the legal department of University of National and World Economy. He has additional qualifications from US universities. In May 2002 he was elected by the Parliament as a member of the Commission for Personal Data Protection and was re-elected for a second term in 2007. He is the Bulgarian representative in the EU working group on protection of personal data. His scientific interests lie within the notary, family and inheritance law, law clinics and the protection of personal data. He has written the books "Notary Law - Common Part" and "Legal Position of the Notary and the Notary Chamber". He is a frequent speaker at conferences and trainings.

Georgi Malchev has over 10 years experience in strategic marketing, business development and marketing - starting from the inception of the idea, through planning and execution, to running as a service, business line, brand and company. Throughout the years Georgi has been business consultant, manager, COO and board member to services and production companies. Georgi is partner and business development director at ilyan.com - a digital marketing agency. For the last 12 months the agency has created and executed digital campaigns for Danone, Kraft Foods Bulgaria, Zagorka, Henkel Bulgaria, Intersnacks Bulgaria, Maxxium etc. Georgi holds an MBA from AUBG. He teaches advertising, business communications and negotiations classes. He is a mentor at Eleven and Launchub - private equity funds for acceleration of start-ups.

 

Hristo Radichev has a degree in sociology and international relations from the Sofia University "St. Kliment Ohridski". He started his career in GfK Bulgaria as a junior researcher. There he became a leader of the GfK Leaflet Monitor and GfK Shopping Monitor projects, which analyse the promotional activities and the consumer habits in the FMCG sector.

After he left GfK, he joined the Reader's Digest. As an internet manager he was responsible for the e-mail marketing and the development of the customer data bases in Bulgaria, Bosnia and Herzegovina, Slovenia, Serbia and Croatia. He has co-authored some of the most successful eDM (electronic Direct Mail) projects of the company, which it still uses in its current global activities.

Currently Hristo is the manager for Bulgaria of Meidapost Hit Mail — a specialised company for direct marketing, part of the French La Poste. His main interests include  e-mail marketing, consumer promotions, direct mailing, customer loyalty and the development of high quality customer data bases. 

Michael Leander has more than 20 years of experience in the direct marketing and remarkable achievements in the digital marketing. He has participated in many successful projects in many areas, including loyalty programmes. He started with direct sales from door to door and worked in the printing and publishing business. Then he managed a company for CRM software. After that he created a consulting company for direct marketing and mass mailing. Later he sold it and focused on consulting services and trainings. More about Michael Leander at www.michaelleander.me