| 8.30-9.00 |
Registration |
| 9.00-9.30 |
Latest Trends and Best Practice in Loyalty Programmes |
| |
Speaker: Chris Jacobs, Independent Customer Loyalty/CRM Consultant |
| 9.30-10.00 |
Emotional loyalty & the balanced pitch: best practices and examples of leading programs |
| |
Speaker: Ali Pirzada, Senior Manager Forensic Advisory, EY Bulgaria |
| 10.00-10.30 |
Game elements in loyalty programs – why do they work and how to apply them successfully? |
| |
Speaker: Hristo Radichev, Manager, Mediapost Hit Mail |
| 10.30-11.00 |
Coffee break |
| 11.00-11.30 |
How to fine-tune the loyalty program? |
| |
Speaker: Georgi Yankov, Managing Partner at Explicato |
| 11.30-12.00 |
The Successful Formula of the Bank Loyalty Programs |
| |
Speaker: Vesselina Markova, Head of Marketing and Product Development, Retail Banking Business Unit at Alpha Bank Bulgaria |
| 12.00-12.30 |
Is Marketing Becoming a Software? |
| |
Speaker: Emilian Enev, Manager of Mobiworx.eu |
| 12.30-13.30 |
Lunch |
| 13.30-14.00 |
Why do you start a loyalty program... or how to implement a customer-centric business model |
| |
Speaker: Georgi Serdarov, Managing Director, Rezzo.bg |
| 14.00-14.30 |
"Mania" for loyal customers |
| |
Speaker: Virginia Cholakova, Marketing Manager, Mania Team International |
| 14.30-15.00 |
The loyalty program and its application in direct marketing |
| |
Speaker: Vessela Velinova, Web and CRM Manager at Decathlon |
