- A +
Draft agenda

9:00 – 09:30 Registration and Coffee

Chairman and Content Advisor: Eva Vucheva, Co-Founder and CEO,

09:30 – 09:50 How Technology is changing the way we shop. Overview across the globe.
Marek Kempka,
Shopper Technology Director, Europe, Nielsen (Shopper Technology Geek, Futurist, Speaker)

09:50 – 10:30 Why Content Has Disrupted the E-Commerce Marketing Model
Rebecca Lieb,
 strategic advisor

10:30 – 10:50 Micro-moments and the shopper journey 
Aleks Bozhinov,
Account Manager Bulgaria, Google

10:50 – 11:10 The Viral is Dead
Matt Smith,
Co-founder and Strategy Director, The Viral Factory

11:10 – 11:30 When two minds think alike - choosing the right business partner
Ilian Georgiev,
Executive Director and Member of the Management Board, Bulgarian-American Credit Bank

11:30 – 12:00 Networking Coffee Break

12:00 – 12:30 Creating a sustainable online business
Peter Iliev,
CTO, CloudCart

12:30 – 12:45 Trends in electronic payments
Vanya Manova,
Country Manager, Bulgaria and Macedonia, MasterCard 

12:45 – 13:00 Innovation in Logistics for e-commerce
Alina Sabeva, Director Commercial Directorate, Econt

13:00 – 13:30 The Future of Commerce is Brand Commerce, Bringing Points of Inspiration and Points of Transaction Closer Together
Lenia Karallus,
Retail Services Consulting Manager, eCommera linked by Isobar

13:30 – 14:30 Networking Lunch

14:30 – 14:45 Serving consumers on a global marketplace: legal pitfalls you should be aware of
Wolfgang Tichy,
Partner, Schönherr (and Member of the newTech team and the Real Estate Practice Group)

14:45 - 15:05 The story behind our success
Jewell Sparks,
Global Head, Innovation Scouting (and Inclusion for Metro AG- Business Innovation)

15:05 - 15:20 From mobile first to Mobile only
Evgenia Markova,
 Head of Brand Marketing, Fashion Days 

15:20 - 15:35
E-commerce is where people are - the fast shift towards mobile buying and selling
Spas Slivkov,
CEO, OLX & Shedd for Bulgaria

15:35 - 15:50
Omni-channel: The new consumer reality. Idea. Strategy. Implementation
Diana Angelova
, E-Commerce Manager, Decathlon Bulgaria

15:50 - 16:05
Customer Experience - tips for customer happiness
Ivan Alexandrov
, Founder,

16:05 - 16:35 Agile Commerce for Customer Centricity
Stephen Langford
, Head of e-commerce
Simon Tuddenham, Group Product Manager, ASDA
Gergana Atanasova, Program Manager, eCommera

16:35 - 16:50 Marketing automation for e-commerce websites: how to get better results with less efforts
Hristo Radichev
, Country Manager at Mediapost Hit Mail for Bulgaria

16:50 Closing

10:00 – 11:30 Workshop 1 
3 Key Steps in Starting an Online Store

Peter Iliev, CTO, CloudCart
Ivelina Manova, Managing Director of Accella Digital (Google AdWords's Digital Agency)

14:00 – 16:00 Workshop 2
Google Brandlab

Nikolay Bonev, Account Strategist, Google Bulgaria

**The Conference Agenda is subject to change