Draft Program

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08:45 - 09:15 Registration and coffee

Conference Hall "Alpha"   Conference Hall "Gamma"  
9:15 – 9:30 Opening
First panel
  First panel
9:30 – 10:00 Connected consumer

Miroslava Georgieva, Manager "Consumer experience, GfK Bulgaria

The next wave of innovation in trading

Lyubomir Cholakov, General Manager, еCommera Linked by Isobar for Bulgaria
9:30 – 10:00
10:00 – 10:25 Creating unique client experience through personalised client journey

Orlin Dochev, Managing partner, Next Consult

Geography matters: methods of approach and applications of geomarketing researches

Steliyan Dimitrov, Sofia University St. Kliment Ohridski
10:00 – 10:25

10:25 – 10:50 Retail success in the digital economy

Nikos Kabanopoulous, General Manager for Greece, Bulgaria and Cyprus

Every decidion has a meaning: Virtual shopping research

Irena Yankova, Manager "Retail chains", GfK Bulgaria
10:25 – 10:50
10:50 – 11:20 Coffee break
Coffee break  

11:20 – 12:20 Discussion: How to influence the more and more connected consumers - opportunities for different channes in the marketing mix

Moderator: Emilia Stefanova, managing director and partner, All Channels

Hristina Georgieva, Senior Brand Manager "Premium Brands" in "Zagorka"
Georgi Malchev, Managing Partner, Xplora.bg
Ognyan Popov, Founder and CEO, Prospecto Group JSC (broshura.bg)
Ivan Stoev, Marketing Director, Prestige
Alexander Gagov, Deputy Managing Director, MediaS Com
  Prognoses and analyses - the new life of the retail industry and how and why Mr. Bricolage Bulgaria started to use them and what they expect in return

Mario Strahinov, 
Head of Strategy and Digital Services, Indeavr
11:20 – 11:45

12:20 – 12:45 In line with the "frequency" of the most probable consumer Marketing strategies and communications, based on the coeffient of the marketing stenght of the brands and psychographic profiles of the consumers

Rossen Kutelov, Founder and Manager, Progress Consult
  Big data is nothing without small insights

Rosen Terziev, 
Strategic Director, Saatchi Brandworks
11:45 – 12:10
12:45 – 13:10 How to "steal" space in the social media

Angel Iskrev, Digital Creative, All Channerls

Discussion: Big Data – What is Big Data and do we know how to use it

Moderator: Radoslav Nikolov, CEO, Sap Labs Bulgaria

Ali Pirzada, Senior Manager,Senior Manager & Country Leader at Ernst & Young Bulgaria, EY Bulgaria
Andrei Evtimov, CEO, Doverie Brico
Rumen Zhelyazkov, Gazprom
Hristo Hadjitchonev, Co-founder and CEO, A4E
12:10 – 13:10

13:10 – 14:10 Lunch Break
Lunch Break  
Second panel
  Second panel

14:10 – 14:35 How manufacturers can create a decisive competitive advantage when supplying goods to retailers. Is it possible to achieve full synchronization, meeting the needs of both sides of the supply chain?

Yaniv Dinur, CEO, Progressive Flow

Bulgaria and the worldwide retail

Ivo Petrov,  International retail consultant
14:10 – 14:35

14:35 – 15:00 Lidl: sustainable development of small and medium Bulgarian companies

Milena Dragijska-Dencheva, CEO, Lidl Bulgaria

The similarities and the differences between the markets in the Southeast Europe

Gergana Marinova, Client service manager, GfK
Dimitar Nachev, Research consultant, GfK
14:35 – 15:00

15:00 – 15:25 Risks of default in trade: Carrefour Case in Bulgaria and Greece

Milena Videnova, Manager, Coface Bulgaria

Romania - Challenges of retail market

Florin Frasineanu, Creator and Manager, brandprivat.ro
15:00 – 15:25

15:25 – 15:50 Coffee break
Coffee break  

15:50 – 16:16 Beauty and functionality - dependable businesses for architecture and retail

Gergana Milusheva, Founder and Manager, Architecture Bureau Cityscape

Opportunities and challenges of cross-border online sales - the experience of Emag

Monica Ciolanel, Development Manager for International Marketplace Department, eMAG
15:50 – 16:16

16:15 – 16:40 Sustainable business - the approach of "Billa Bulgaria"

Stoyan Tachev, Procurator, BILLA Bulgaria, Head of project and process management

"Regionalising" of local brands vs "Localising" of global brands

Jack Adamis, Manager Business Development, AdAlliance
16:15 – 16:40
16:40 – 17:40 Discussion: Changes in the tax regulations for donating food - risks and opportunities

Desislava Nikolova, Chief Economist, The Institute for Market Economics 

Participants: Tsanka Milanova, CEO, Bulgarian Food Bank
Milena Dragiyska, CEO, Lidl Bulgaria
Georgi Simeonov, Director in-charge of Tax practice, Deloitte Bulgaria
Emanouil Patashev, Secretary General, Caritas Bulgaria

Discussion: Single Balkan Market - myth or reality

Moderator: Katya Ivanova, Owner and Managing partner, Interpartners Communications, Chairman of BAPRA

Participants: Elena Gerganova, Member of the Board of Directors, Gimel
Veneta Pisarska, Manager, Lesaffre Bulgaria
Zdravko Minchev, Co-owner and Manager Business Development, Nedelya
Ognian Lahchev, Marketplace Manager, eMAG.bg 
Pavel Penchev, Procurator of Econt Express
16:40 – 17:40

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