Speakers

Lecturers

Krasimir Kostov, Commercial Director at Domaine Boyar International Krasimir Kostov, Commercial Director at Domaine Boyar International

Specialist of Trade Marketing and Management with 15 years of sales experience consistently delivering strong sales growth in various FMCG industries. As a Sales Manager at Heineken Bulgaria (2006-2011) he managed the Company business in the biggest and key as importance Region in Bulgaria- Sofia, achieved the highest ever market share in the Region- 52%, not beaten until now as well as market leadership in the Premium segment in the Region, while the company was follower national-wide. Since 2012 he is a Commercial Director of Domaine Boyar International – one of the biggest Bulgarian wine producers and leading exporter of Bulgarian wines to more than 15 export destinations worldwide. His main achievements in company growth are:

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Vadim Khetsuriani, Retail Insights Director, Kantar Retail Vadim Khetsuriani, Retail Insights Director, Kantar Retail

Vadim led Kantar Retail’s business entry into Russia in 2006.
– Manages consulting projects for manufacturers related to selling, negotiation, merchandising and complete account management of X5, Magnit, Auchan, Metro Group, etc.
– Evolution of retail markets (shift from traditional/ trade to modern trade formats) and skill building for sales and trade marketing to manage shift to more advanced market stage

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Lilia Grozdanova, Director "Food", Kaufland Bulgaria Lilia Grozdanova, Director "Food", Kaufland Bulgaria

Lilia Grozdanova is a director "Food" in "Purchaising and marketing" department in "Kaufland Bulgaria". She graduated in UNWE-Sofia, major IER /International Economic Relations/. Her professional experience in retail business is more than 16 years, operating on the field of Category Management, Marketing strategy and Business development as well as on different Supply Chain Management projects.

Julia Zlatanova, Corporate Communications Specialist at Avon Bulgaria Julia Zlatanova, Corporate Communications Specialist at Avon Bulgaria

Julia Zlatanova is responsible for building and maintaining the Bulgarian corporate and philanthropy PR strategy of Avon – the company which nearly 130 years empowers women to be strong and confident, to pursue their happiness, success and recognition in any of their personal and social roles. Main part of Julia’s responsibilities includes managing the two CSR campaigns the Company for Women organizes in Bulgaria – "From Love to Life – Avon against Breast Cancer" and "Speak Out against Domestic Violence".

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Nina Vladimirova, Corporate Relations and Legal Affairs Manager, Zagorka S.A. Nina Vladimirova, Corporate Relations and Legal Affairs Manager, Zagorka S.A.

Nina Vladimirova is Corporate Relations and Legal Affairs Manager with Zagorka S.A. - winner of an award for Green Business (category Big Enterprises) of the national campaign Green Bulgaria of the Ministry of Environment and Waters in 2013. In her role Nina is responsible for the development of the corporate social responsibility program of ZAGORKA Brewing a Better World.

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Krasimira Velichkova, executive director of Bulgarian Donors' Forum Krasimira Velichkova, executive director of Bulgarian Donors' Forum

Since 2008 Krasimira is an executive director of Bulgarian Donors' Forum. Before that she has worked as a development manager in association Altera and as a grants and development manager in the Workshop for Civic Initiatives foundation. She has dealt with strategies for organizational development and fundraising for social and cultural projects, as well as the initiation and implementation of projects in the field of culture and cultural policies.

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Kiril Hadzhidinev, Marketing Director, Bella Holding Kiril Hadzhidinev, Marketing Director, Bella Holding

He is responsible for the development of the marketing strategy of the portfolio of the Holding. He has over 10 years of experience in the field of marketing of FMCG in the country and abroad. He was responsible for the marketing strategies of Heineken, Unilever Bulgaria, Unilever Southeast Europe /SEE/, Danone Romania. Before becoming part of the team of Bella, he was Marketing Director in Danone Bulgaria.

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Romeo O. Encarnacion Romeo O. Encarnacion

Romeo O. Encarnacion is a Filipino-American business consultant who has focused on Eastern Europe over the last twelve years. His client in Bulgaria, the highly competitive consumer-products maker Ficosota, was chosen by the European Business Awards in 2011 as among Europe’s best from the 15,000 companies vetted for the selection. He started his career as a human resources trainee in the Philippines. He then joined Colgate Palmolive Company working with its Manila subsidiary.

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Vesela Kalchishkova, Country manager, Consumer Panel, GfK Bulgaria Vesela Kalchishkova, Country manager, Consumer Panel, GfK Bulgaria

Vesela Kalchishkova has eighteen years professional experience in Marketing and Management. Her background includes experience in marketing research, advertising agency as well as Brand and Marketing management of leading Bulgarian and multinational companies. She is winner of the title Brand manager of the years for 2004.

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Thanos Mavros, Partner Advisory Services at EY Thanos Mavros, Partner Advisory Services at EY

Mr. Thanos Mavros is an Economist with a Master's degree in Industrial  Engineering from the Engineering School of NYU (New Your University) and he Leads SCO  in CSE/ Central South East Europe at EY (Ernst & Young). He has  26 years of experience in  Supply Chain & Operations / SCO  and he has supervised and implemented important projects in Bulgaria, Romania, Greece, Cyprus,  Macedonia, Albania, Turkey, Lithuania and Ukraine.

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Stoyan Tachev, a procurator of BILLA Bulgaria Stoyan Tachev, a procurator of BILLA Bulgaria

Stoyan Tachev is a procurator of BILLA Bulgaria, Head of Project & Process Management and CSR Coordinator. He has been working in the company since September 2008. Stoyan Tachev has been working in the retail project management sphere for 10 years already and he has experience on different positions in international retail chains in Bulgaria, Germany, Greece, Romania and Croatia.

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Lyudmil Karavasilev, Manager Corporate Communications at METRO Cash & Carry Bulgaria Lyudmil Karavasilev, Manager Corporate Communications at METRO Cash & Carry Bulgaria

Lyudmil Karavasilev holds the position of Department Manager Corporate Communications at METRO Cash & Carry Bulgaria. His professional career is entirely dedicated to PR and marketing communications. He spent 16 years as marketing communications and PR manager for large financial institutions such as United Bulgarian Bank and UniCredit Bulbank.

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Georgi Malchev, Hear of Digital Marketing at Mtel Georgi Malchev, Hear of Digital Marketing at Mtel

Georgi Malchev has over 15 years experience in marketing and business development - business consultant, manager, COO, board member to services and production companies.
Until recently Georgi has been co-owner and key growth factor in one of the largest Bulgarian digital agencies. He holds an MBA from AUBG, and a is a certified professional in operations management.

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Ivan Alexandrov, the founder and managing director of the online supermarket ebag.bg Ivan Alexandrov, the founder and managing director of the online supermarket ebag.bg

Ivan Alexandrov is the founder and managing director of the online supermarket ebag.bg. His previous experience was as CОO at one of the biggest digital agencies, where he worked 6 years and managed to increase enormously its profit and team of young professionals. In 2013 he was one of the founders of Capt'n Social - facebook applications DIY platform. In the summer of 2014 he finally decides it`s time to realize his dream - to create an online supermarket.

Anna Draganova, procurator, responsible director administration and purchases in dm Bulgaria Ltd Anna Draganova, procurator, responsible director administration and purchases in dm Bulgaria Ltd

Anna Draganova is procurator, responsible director administration and purchases in dm Bulgaria Ltd. She is one of the founders of the company in Bulgaria (established in 2008). For the period 2006-2008 she was responsible for the Controlling and Cash Management department in Plus Bulgaria.

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Georgi Serdarov, managing director of ReZZo.bg Georgi Serdarov, managing director of ReZZo.bg

Georgi Serdarov is the managing director of the website for discount restaurant reservations ReZZo.bg since October 2013. His career begins in 2007 in the headquarters of the worldwide hotel chain Golden Tulip Top Hospitality Group. He is an assistant in the e-distribution and sales department first and then a marketing coordinator in one of the hotels. In 2009 he is hired by the Happy Bar & Grill restaurant chain as a customer loyalty programs and online sales and development manager.

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Eva Vucheva, CEO Fashion Days Group Eva Vucheva, CEO Fashion Days Group

Eva Vucheva is an executive director of Fashion Days group for Central and Eastern Europe. She is one of the founders of the company in Bulgaria (established in 2011) and later appointed as Group CEO. Holding this position, Ms. Vucheva is responsible for the strategic planning of the company and the management of a team of specialists based in the various countries where Fashion Days operates.

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Vanya Manova, Account Manager Leader at MasterCard Vanya Manova, Account Manager Leader at MasterCard

Vanya Manova is Account Manager Leader at MasterCard, responsible for the customer portfolio in Bulgaria and implementation of business strategy plans for the market. Vanya started working at MasterCard in 2008, and prior to which she has gained extensive experience in the financial services industry, working at the card department of Roseximbank and DZI Bank, and the IT department of the Bulgarian-Russian Investment Bank.

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Rene Zuleger, Toshiba Global Commerce Solutions' Brand & Product Manager for Central and Eastern Europe Rene Zuleger, Toshiba Global Commerce Solutions' Brand & Product Manager for Central and Eastern Europe

Rene was working for IBM's Retail division since 2005 in various positions in the field of Business Development, Product Innovation and Retail specific Solution Innovations. Later on moved to the Growth Market organization to focus on high demanding, fast developing Retail environments with a focus on product & solution development for these markets. Solution expert on Fiscal and Self Service Solutions from Toshiba.

Dessislava Zheleva, FMCG Research Manager at GfK Bulgaria Dessislava Zheleva, FMCG Research Manager at GfK Bulgaria

 Dessislava Zheleva graduated "Economics and sociology" from the University of National and World Economics in Sofia and "Law" from the University of Veliko Tarnovo. She has 13 years of experience in market research. Her work includes studies on new product and service development and launch; pricing; segmentation; consumer usage and
attitudes; and brand positioning and repositioning, among others. In GfK she works as FMCG Research Manager.

Marcus Ruebsam,  Senior Vice President, Strategy & Solutions, SAP CEC hybris Software, an SAP company Marcus Ruebsam, Senior Vice President, Strategy & Solutions, SAP CEC hybris Software, an SAP company

Marcus Ruebsam currently serves as the Senior Vice President for Strategy & Solutions in the Customer Engagement & Commerce line of business for SAP. In his role, Marcus is globally responsible for defining the products and execution for SAP´s Solution Portfolio for Billing, Commerce and Marketing. His primary areas of focus are customer intelligence and profitability, loyalty management, marketing resource management, omni-channel marketing and the social customer. Marcus has an extensive track record of leading Sales & Marketing organizations for B2B and B2C – including sales, brand management, marketing communications, product marketing and business development. He has also been a software entrepreneur, founding, growing and selling a portal software company with more than 2000 customers. Marcus also holds a Master of Marketing degree and a BA in Business Administration from University of Kingston upon Thames, London, UK.

Guido Adriaenssens, CEO of International Consumer Research & Testing Guido Adriaenssens, CEO of International Consumer Research & Testing

Guido Adriaenssens has a degree in Clinical Chemistry and a Master in Biomedical Sciences. After some short time in the pharmaceutical industry and food laboratories he moved on to the consumer world. He has worked many years for the Belgian, Spanish, Italian and Portuguese consumer organisation in the fields of health, environment and product testing. Since 1999 Chief Executive Officer of ICRT (International Consumer Research and Testing), based in London and Brussels. Also Director and Treasurer at the Board of Euro NCAP (New Car Assessment Programme (crashworthiness testing of cars) since 2001. Co-founder of Latin NCAP and Trustee of Global NCAP.

Nina Denisova, Ipsos Bulgaria Nina Denisova, Ipsos Bulgaria

Nina Denisova is responsible for developing qualitative research business within Ipsos Bulgaria, being in charge for research consultancy and client servicing. She has been responsible for project management of various qualitative projects in the FMCG, Healthcare, Banking and Automotive sectors.
Her experience includes numerous types of studies, ranging from strategy development through product, concept and communication testing to market mapping and segmentation. Nina is specialized in branding, portfolio management, communication strategy development and creative workshop facilitation.

Juliane Trummer, Insights & Strategy Director Juliane Trummer, Insights & Strategy Director

18+ years experience on the interface of Industrial Design and Design Strategy for leading companies in the US and Europe. Formed part of the core design team for the 787 Dreamliner while working for Teague/Boeing. Specializes in helping clients to create delightful customer journeys that add value to the user experience as well as the business.
As Insights & Strategy Director Juliane has lead user centered projects for several clients in the banking, telco, health and airline sectors, among others.