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9.00-9.15 Opening
Boryana Gencheva, Editor in chief, Regal,
Miroslava Georgieva, Manager Division "Consumer experience", GfK Bulgaria,
Rumyana Trencheva, Managing Director, SAP Bulgaria
Opening 9.00-9-15
  Conference Room Alpha Conference Room Gamma  
9.15-10.45 Panel 1 Panel 1 9.15-10.45
9.15-9.45 The future of retail
Thoughts and insights for the future of retail, based on three examples in the spheres of banks, fashion and food, suggesting what would the consumer experience be in the omnichannel future.
Juliane Trummer, Insights & Strategy Director, Mormedi
9.45-10.15 The Future of Customer Centricity Discussion 1: Did we overdo promotions? 9.45-10.45
  Marcus Ruebsam, Senior Vice President, Strategy & Solutions, SAP CEC hybris Software, an SAP company Moderator: Dessislava Zheleva, FMCG Research Manager, Divison "Consumer experience" at GfK Bulgaria  
10.15-10.45 Re-engineering the supply chain for the omni-channel of tomorrowThanos Mavros,Partner Advisory Services at EY and Leader of EY Supply Chain and Operations Center of Excellence for Central and Southeastern Europe Participants:
Lilia Grozdanova,
Kaufland Bulgaria
Kiril Hadzhidinev,
Marketing Director, Bella Holding,
Stanya Georgieva,
Marketing Coordinator L'ORÉAL Consumer Products Division,
Daniela Uzunova,
acting as country manager, Danone Bulgaria
Magdalena Kotupova,
Marketing Direktor, Mr.Bricolage
10.45-11.15 Coffee break with the support of MDL Coffee break with the support of MDL 10.45-11.15
11.15-12.45 Panel 2 Panel 2 11.15-12.45
11.15-11.45 Tendencies in retail – closer to the consumer. The presentation combines the review of the tendencies in the world retail and the tendencies in the mobile and intelligence solutions at the cashier. Comparison product tests*
For the role of the consumer tests for the development of the market
  Rene Zuleger,Toshiba Global Commerce Solutions' Brand & Product Manager for Central and Eastern Europe Guido Adriaenssens, CEO of the International Consumer Research & Testing Organisation  
11.45-12.15 Payment solutions for micro, small and medium business Discussion 2: How to enhance the image of the Bulgarian foods?
Moderator: Boryana Gencheva, Editor in chief "Regal"
  Vanya Manova,Account Manager Leader at MasterCard Participants:
Bogomil Nikolov, Chairman of Bulgarian national association active consumers – BNAAC,
Simeon Prissadashki, Vice Chairman, Bulgarian association of dairy processors,
Radoslav Radev, Chairmen of National camara of wine growers
Dessislava Dimitrova, coordinator of Slow Food for Bulgaria
12.15-12.45 Case Study:Technopolis transforms e-commerce with Hybris. A story by IBM
Stoyan Todorov,
Business Consultant, IBM GBS Bulgaria
12.45-13.45 LUNCH LUNCH 13.00-14.00
13.45-15.15 Panel 3
Morderator: Krasimir Kostov,Commercial Director at Domaine Boyar International

Panel 3 13.45-14.45
13.45-14.15 Returning to future
The dynamic in the consumption and in the profile of the consumers in the last 10 years. The challenge of the future.
The client as human
The difference between the two approaches – the focus on the product and the focus on the human in the creation of the consumer experience in the retail and all its channels.
  Miroslava Georgieva, manager division "Consumer experience", Gfk Bulgaria,
Vesela Kalchishkova, Country manager, Consumer Panel, GfK Bulgaria
Rene Tomova, co-founder of Creative Shower, hub for innovations and creativity  
14.15-14.45 The gardens of BILLA Discussion 3: I- WANT-TO Moments in digital marketing  14.15-15.15
  Stoyan Tachev, department manager "Project and Process Management" and Coordinator Corporate Social Responsibility at Billa Bulgaria Moderator: Maria Mihailova, Marketing Manager "Economedia"

Ivan Alexandrov, manager of
Georgi Serdarov, manager of
Ognyan Popov, manager of
Raina Parusheva, CEO, "Ars Trade" (home centre "Labyrinth")
Georgi Malchev, Hear of Digital Marketing at Mtel

 Paris Childress,Country Business Development Manager, Bulgaria, Google
14.45-15.15 Effects on the consumer tendencies on the buying process
Ipsos is identifying few consumer tendencies, which will have effect on the consumer behaviour
Nina Denisova, Manager qualitative research, Ipsos Bulgaria
15.15-15.45 COFFEE BREAK COFFEE BREAK 15.15-15.45
15.45-17.15 Panel 4 Panel 4 15.45-17.15
15.45-16.15 Finding growth in Central & Eastern Europe The company philosophy – prerequisite for sustainable development*
How to develop "Culture of complete responsibility", how it is applied in the retail frame of the company and how it leads to sustainability.
  Vadim Khetsuriani, Retail Insights Director, Kantar Retail Anna Draganova, procurator, responsible director administration and purchases in dm Bulgaria Ltd  
16.15-16.45 Connecting the dots..Ficosota Success Story Discussion 4: Why the companies are investing in the social causes?  16.15-17.15
  Romeo Encarnacion, consultant at Ficosota for 12 years Moderator: Miroslava Georgieva, manager division "Consumer experience", Gfk Bulgaria  
16.45-17.15 Specifications of the regional e-markets, development level and approach

Eva Vucheva, CEO of Fashion Days Group
Nina Vladimirova, manager corporate relationships and legal issues, Zagorka AD
Nelly Anguelova, business manager "Culinary Products" and "Corporate Relationships", Nestle Bulgaria AD
Krasimira Velichkova, director Bulgarian Charity Forum
Lyudmil Karavasilev, Manager Corporate Communications at METRO Cash & Carry Bulgaria

Julia Zlatanova, Corporate Communications Specialist at Avon Bulgaria
 17.45-18.45 COCKTAIL  COCKTAIL  17.45-18.45

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