Programme
| 9.00-9.15 | Opening Boryana Gencheva, Editor in chief, Regal, Miroslava Georgieva, Manager Division "Consumer experience", GfK Bulgaria, Rumyana Trencheva, Managing Director, SAP Bulgaria |
Opening | 9.00-9-15 |
| Conference Room Alpha | Conference Room Gamma | ||
| 9.15-10.45 | Panel 1 | Panel 1 | 9.15-10.45 |
| 9.15-9.45 | The future of retail Thoughts and insights for the future of retail, based on three examples in the spheres of banks, fashion and food, suggesting what would the consumer experience be in the omnichannel future. Juliane Trummer, Insights & Strategy Director, Mormedi |
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| 9.45-10.15 | The Future of Customer Centricity | Discussion 1: Did we overdo promotions? | 9.45-10.45 |
| Marcus Ruebsam, Senior Vice President, Strategy & Solutions, SAP CEC hybris Software, an SAP company | Moderator: Dessislava Zheleva, FMCG Research Manager, Divison "Consumer experience" at GfK Bulgaria | ||
| 10.15-10.45 | Re-engineering the supply chain for the omni-channel of tomorrowThanos Mavros,Partner Advisory Services at EY and Leader of EY Supply Chain and Operations Center of Excellence for Central and Southeastern Europe | Participants: Lilia Grozdanova, Kaufland Bulgaria Kiril Hadzhidinev, Marketing Director, Bella Holding, Stanya Georgieva, Marketing Coordinator L'ORÉAL Consumer Products Division, Daniela Uzunova, acting as country manager, Danone Bulgaria Magdalena Kotupova, Marketing Direktor, Mr.Bricolage |
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| 10.45-11.15 | Coffee break with the support of MDL | Coffee break with the support of MDL | 10.45-11.15 |
| 11.15-12.45 | Panel 2 | Panel 2 | 11.15-12.45 |
| 11.15-11.45 | Tendencies in retail – closer to the consumer. The presentation combines the review of the tendencies in the world retail and the tendencies in the mobile and intelligence solutions at the cashier. | Comparison product tests* For the role of the consumer tests for the development of the market |
11.15-11.45 |
| Rene Zuleger,Toshiba Global Commerce Solutions' Brand & Product Manager for Central and Eastern Europe | Guido Adriaenssens, CEO of the International Consumer Research & Testing Organisation | ||
| 11.45-12.15 | Payment solutions for micro, small and medium business | Discussion 2: How to enhance the image of the Bulgarian foods? Moderator: Boryana Gencheva, Editor in chief "Regal" |
11.45-12.45 |
| Vanya Manova,Account Manager Leader at MasterCard | Participants: Bogomil Nikolov, Chairman of Bulgarian national association active consumers – BNAAC, Simeon Prissadashki, Vice Chairman, Bulgarian association of dairy processors, Radoslav Radev, Chairmen of National camara of wine growers Dessislava Dimitrova, coordinator of Slow Food for Bulgaria |
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| 12.15-12.45 | Case Study:Technopolis transforms e-commerce with Hybris. A story by IBM Stoyan Todorov, Business Consultant, IBM GBS Bulgaria |
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| 12.45-13.45 | LUNCH | LUNCH | 13.00-14.00 |
| 13.45-15.15 | Panel 3 Morderator: Krasimir Kostov,Commercial Director at Domaine Boyar International |
Panel 3 | 13.45-14.45 |
| 13.45-14.15 | Returning to future The dynamic in the consumption and in the profile of the consumers in the last 10 years. The challenge of the future. |
The client as human The difference between the two approaches – the focus on the product and the focus on the human in the creation of the consumer experience in the retail and all its channels. |
13.45-14.15 |
| Miroslava Georgieva, manager division "Consumer experience", Gfk Bulgaria, Vesela Kalchishkova, Country manager, Consumer Panel, GfK Bulgaria |
Rene Tomova, co-founder of Creative Shower, hub for innovations and creativity | ||
| 14.15-14.45 | The gardens of BILLA | Discussion 3: I- WANT-TO Moments in digital marketing | 14.15-15.15 |
| Stoyan Tachev, department manager "Project and Process Management" and Coordinator Corporate Social Responsibility at Billa Bulgaria | Moderator: Maria Mihailova, Marketing Manager "Economedia" Participants: Ivan Alexandrov, manager of ebag.bg Georgi Serdarov, manager of Rezzo.bg Ognyan Popov, manager of broshura.bg Raina Parusheva, CEO, "Ars Trade" (home centre "Labyrinth") Georgi Malchev, Hear of Digital Marketing at Mtel Paris Childress,Country Business Development Manager, Bulgaria, Google |
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| 14.45-15.15 | Effects on the consumer tendencies on the buying process Ipsos is identifying few consumer tendencies, which will have effect on the consumer behaviour Nina Denisova, Manager qualitative research, Ipsos Bulgaria |
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| 15.15-15.45 | COFFEE BREAK | COFFEE BREAK | 15.15-15.45 |
| 15.45-17.15 | Panel 4 | Panel 4 | 15.45-17.15 |
| 15.45-16.15 | Finding growth in Central & Eastern Europe | The company philosophy – prerequisite for sustainable development* How to develop "Culture of complete responsibility", how it is applied in the retail frame of the company and how it leads to sustainability. |
15.45-16.15 |
| Vadim Khetsuriani, Retail Insights Director, Kantar Retail | Anna Draganova, procurator, responsible director administration and purchases in dm Bulgaria Ltd | ||
| 16.15-16.45 | Connecting the dots..Ficosota Success Story | Discussion 4: Why the companies are investing in the social causes? | 16.15-17.15 |
| Romeo Encarnacion, consultant at Ficosota for 12 years | Moderator: Miroslava Georgieva, manager division "Consumer experience", Gfk Bulgaria | ||
| 16.45-17.15 | Specifications of the regional e-markets, development level and approach Eva Vucheva, CEO of Fashion Days Group |
Participants: Nina Vladimirova, manager corporate relationships and legal issues, Zagorka AD Nelly Anguelova, business manager "Culinary Products" and "Corporate Relationships", Nestle Bulgaria AD Krasimira Velichkova, director Bulgarian Charity Forum Lyudmil Karavasilev, Manager Corporate Communications at METRO Cash & Carry Bulgaria Julia Zlatanova, Corporate Communications Specialist at Avon Bulgaria |
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| 17.45-18.45 | COCKTAIL | COCKTAIL | 17.45-18.45 |
