Simon Anholt Simon Anholt

Simon Anholt is an independent policy advisor, author and researcher who originated the concepts of Nation Brand and Place Brand in 1996. He is today regarded as the leading authority on public diplomacy and identity strategy for countries, cities and regions.
He is a member of the UK Foreign Office’s Public Diplomacy Board, and has advised the governments of more than 40 countries including Chile, Croatia, Finland, Latvia, Australia, the Netherlands, Norway, Romania, the Faroe Islands, Jamaica, South Korea, Poland, Scotland, Tanzania, Sierra Leone, Sweden, Iceland, Botswana, Germany, the Baltic Sea Region, Bhutan, Mexico, Ecuador, New Zealand, Switzerland and Slovenia, as well as numerous cities and regions.
Anholt has also advised institutions including the UN World Tourism Organisation, the World Economic Forum, the World Bank, NATO, the United Nations, WIPO, the International Trade Centre, the International Olympic Committee, the International Security Assistance Force, the World Travel and Tourism Council, the Nordic Council of Ministers, the European Union, the World Association of Investment Promotion Agencies and the World Technology Network.
He gives the highly acclaimed Nation Branding Masterclass series, supported by BBC Worldwide, which runs annually in London, Dubai, Singapore, Delhi and Accra. As a leading figure in the measurement of national reputation, he is the founder and publisher of the annual Anholt Nation Brands Index, Anholt City Brands Index and Anholt State Brands Index, three major surveys which use a panel of over 20,000 people in 25 countries to monitor global perceptions of 50 countries, 50 cities and the 52 States of the Union.
Anholt is the author of the best-selling marketing book, Another One Bites The Grass, and Editor of the quarterly journal, Place Branding and Public Diplomacy. His book on the role of brands in economic development, Brand New Justice, was first published in 2003. He is a coauthor of Beyond Branding (Kogan Page 2003), Brands and Branding (The Economist 2003), Heritage and Identity – Shaping the Nations of the North (Donhead 2002) and Destination Marketing (Butterworth Heinemann 2001/2003/2009). His more recent books are Brand America, (Cyan Books 2004 and 2009); Competitive Identity: the New Brand Management for Nations, Cities and Regions, (Palgrave Macmillan 2007); and Places: Image, Identity and Reputation (Palgrave Macmillan 2010).
Anholt has a Master’s Degree from the University of Oxford and is a Parliamentarian of the European Cultural Parliament. He was awarded the Nobels Colloquia Prize for Economics in Trieste in 2009 and the Prix d'Excellence du Forum Multiculturel pour un Développement Durable (Award for Excellence in Sustainable Development), at the 7th Multicultural Forum at the Palais de la Découverte, Paris, in 2010.

Traycho Traykov Traycho Traykov

Minister of Economy, Energy and Tourism

Traycho Traykov was born in 1970 in Sofia.
In 1994 he graduated from the University of National and World Economy with a Master's Degree in International Economic Relations.
He has specialized in financial analysis, controlling and management in Austria and Germany.
Traykov has expert knowledge in the area of corporate management, restructuring and turnaround.
His professional career started as a merger and acquisition consultant at UK strategic and financial advisory firm.
He has taken part in a series of projects in Central and Eastern Europe with a focus on energy.
In 2004 he joined the German company Roland Berger.
In 2005 Traykov became a part of the EVN Bulgaria Management team.
As a Procurist of the company, he has successfully contributed to the implementation of modern corporate governance practices, efficiency increase and reduction of technological losses in the company, increase of the collection rate, successful integration of District heating Plovdiv, following its acquiring.
In July 2009 Traycho Traykov was nominated and voted as member of the Bulgarian Government as Minister of Economy, Energy and Tourism.

He is fluent in English, German, Russian and Romanian languages.



Nickolay Mladenov Nickolay Mladenov

Minister of Foreign Affairs
Nickolay Mladenov was appointed Minister of Foreign Affairs of the Republic of Bulgaria by the 41st National Assembly on January 27th 2010.
Between July 2009 and January 2010 he was Minister of Defence of the Republic of Bulgaria.
Between 2007 and 2009, he was a Member of the European Parliament.
He served on the Foreign Affairs Committee – Security and Defence Subcommittee, and on the Internal Market and Consumer Protection Committee.
He was also Vice-Chairman of the Delegation for relations with Iraq and served on the delegations for Israel and Afghanistan. 
Since 2005 he has consulted the World Bank, NDI, IRI and other international organizations in South Eastern Europe, the Middle East, Iraq, Afghanistan, Yemen and Morocco.
Between 2001 and 2005 Mr. Mladenov was a Member of the Bulgarian Parliament where he served as Vice-Chairman of the European Integration Committee and sat on the Foreign and Defence Policy Committee.
During that period he was representative to the Constitutional Convention on the Future of Europe.
Previously he worked for the World Bank and the Open Society Institute for Bulgaria and South East Europe.
He was election observer in Albania, Bosnia and Herzegovina, Ukraine, and Pakistan.
In 2008 he headed the EU election observation mission to Ghana. 
Mr. Mladenov has a MA degree in War Studies from King’s College, London, BA and MA - International Relations, from the University for National and World Economy, Sofia.

He speaks English, French and Russian.


Ivo Marinov Ivo Marinov

Deputy Minister of Economy, Energy and Tourism
Ivo Marinov - born in 1963 г. in Sofia. In 1983 he graduated Pierre and Maria Curie French College in Algeria, specialty Social and Economic Science. Later he graduated the Economics University in Varna with a master's degree in Economics and Organization of the International Tourism (1990 г).
Ivo Marinov completed a number of trainings and specializations in tourism marketing and management, preparation of policy formulation and development strategies in the field of tourism in USA, Denmark and Japan. He participated in educational programs for utilization of the European Union funds for the sector, tourist clusters, programs for promotion of small and medium-sized enterprises in tourism, tourist products development and destination management in Germany, UK, Sweden, Ireland, Belgium and Sofia.
He started his professional career in 1990 working consecutively in Serdikom AD, Interserviz Uzunov and Labor Confederation Podkrepa. In 1995 he took the position of an expert in the International Cooperation Department in the Tourist Committee to the Council of Ministers. Two years later he took the lead of the same department in Ministry of Commerce and Tourism.
From 1998 to 2005 he worked as a director of National and International Tourist Policy Department in the Ministry of Commerce and Tourism, transformed in 1999 in Ministry of Economy.
Ivo Marinov was also Chairman of the Central Expert Commission for Tourist Categorization and Tourist Activities Registration, Secretary / Officer of the National Tourism Council.
In the period 2005 - 2006 he headed the National Tourism Policy Department in the Ministry of Culture and the State Tourism Agency. Later he became General Secretary of the Bulgarian Tourist Industry Union.
Since 2007 he is a municipal councilor of GERB in the City Municipality, member of the Permanent Commission for Finance and Budget; Transport, Transport Infrastructure and Road Safety and the Engineering, Water Supply and Energy Planning Commission.
He has command of French and English.

Borislav Stefanov Borislav Stefanov

Executive Director, Bulgarian Investment Agency

Borislav Stefanov is the Executive Director at the Bulgarian Investment Agency – department of the Bulgarian Ministry of Economy, Energy, and Tourism, which promotes inward FDI to the country and assists current investors with legal, consulting, and other support.
Previously, Borislav worked for the Moscow office of the Boston Consulting Group, specializing in automotive, telecom, and consumer goods practices of the firm at various locations across Central and Eastern Europe, and Asia.
He has also worked at the Regional Logistic Center of DaimlerChrysler in Dubai, coordinating logistics projects for the Middle Eastern distributors of Mercedes, Chrysler, Jeep, and Dodge.
Borislav holds an MBA from the Harvard Business School, an MA in International Management from Regents College in London, and a BA degree from the American University in Bulgaria.


Ognian Donev Ognian Donev

Chairman of CEIBG, Chairman of the Board of Directors and Executive Director, Sopharma

Ognian Donev is born on December 22, 1957. He studies in Hamburg and Vienna and completes its higher education in International Economic Relations in the Economic Institute in Sofia. In 1986 Mr. Donev completes his PhD in Economics in Berlin.
Mr. Donev works in the private sector since 1990 and for 7 years he represents Metro Cash & Carry in Bulgaria managing the export of Bulgarian goods for the "Metro" chain (Parpool, Gemex). For the period 1993-1997 Mr. Donev represents large international traders of black metals in Bulgaria.
PhD Ognian Donev is CEO of Sopharma since October 2000.
He takes part in other management bodies as the Board of directors of Unipharm AD, Sopharma Trading AD, Doverie United Holding AD etc. He is Vice-president of the German-Bulgarian Trade-Industrial Chamber and a Chairman of the Bulgarian National Committee of the International Chamber of Commerce (ICC). Mr. Donev was awarded the "Burov Prize", the prize of the "Atanas Burov" Foundation for industrial management. He is Member of the Board of Europharm SMC (the European knowledge platform for small and medium-sized pharmaceutical companies).

Vladimir Shopov Vladimir Shopov

Consultant to the OPENCities project of British Council
Vladimir Shopov is founder of Sophia Analytica Ltd., a small research and consultancy company based in Sofia, Bulgaria. Some of his prior positions include: Manager, Social and Political Research, Alpha Research Ltd. (2006-2008); University Lecturer and Tutor in Politics, Sofia University (2004-2006); EU Policy Adviser, British Embassy, Sofia (2002-2003); Counsellor (Justice and Home Affairs, Human Rights); Bulgarian Mission to the EU, (1999-2001), Brussels, Belgium; EU and Diplomatic Adviser to Minister of Home Affairs, Sofia (1997-1999).
In the field of migration, I have had the following engagements: Consultant to the OPENCities Project of the British Council (2008-2011), Consultant on Security Policy in the Black Sea Region, Committee on Foreign Affairs, European Parliament (2007); Consultant, project title: "Bulgaria and Schengen: Measures, Influences and Impact", Institute for Euro-Atlantic Security, Sofia (2006); Policy Adviser to "NATO and International Security" Department, Ministry of Foreign Affairs, Sofia (2005-2006); Lecturer on Justice and Home Affairs, International Centre for Migration Policy Development, Vienna, Austria (2004-2005); Researcher and Consultant, project title: "Social and Economic Consequences of the Schengen Acquis in Bulgaria", European Institute, Sofia (2002).
Vladimir Shopov has an MA in Politics, Sofia University and an MSc in Comparative Politics form the London School of Economics and Political Science. He has also studied at Oxford University, the New School for Social Research, New York, London University (Queen Mary College) and California University at Sonoma, USA. Mr. Shopov lectures on European Politics at the New Bulgarian University and at the Diplomatic Institute at the Ministry of Foreign Affairs. Columnist at FORBES Bulgaria.