AGENDA
| AGENDA |
| Draft Agenda | |
| 10:00-10:10 | Official Opening: Theodore Zahov, Publisher, Economedia |
| 10:10-11:00 | First discussion panel: |
| Understanding, measuring and managing the brand image of the country What is the importance of national identity and reputation? What can really be done to enhance or maintain a positive national reputation? |
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| Keynote speaker: Simon Anholt, Government advisor, world's leading expert in the field of national identity and reputation |
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| 11:00-11:30 | Coffee break |
| 11:30-13:00 | Second discussion panel: |
| What is the economic effect of Bulgaria’s good image? How does it help and impede the Bulgarian companies to sell better abroad? How business and government can cooperate to improve the Bulgaria brand? |
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| Panelists: | |
| Traycho Traykov, Minister of Economy, Energy and Tourism Borislav Stefanov, Executive Director, Bulgarian Investment Agency Ognyan Donev, Chairman of CEIBG. Chairman of the Board of Directors and Executive Director, Sopharma Petko Dimitrov, Deputy Chairman of CEIBG. Partner, PWHCoopers Bulgaria Peter Lithgow, President of American Chamber of Commerce in Bulgaria and Executive Director of AES Corporation Radoslav Radev, Managing Director, Vinimpex George Brashnarov, Chairman of the Board of Directors, Bulgarian Association of Software Companies Moderator: Georgi Angelov, Senior Economist, Open Society Institute |
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| 13:00-14:00 | Networking lunch |
| 14:00-15:00 | Third discussion panel: |
| Foreign policy - is it time for Bulgaria to have a doctrine and values worth defending before the whole world? What is the purpose of the Bulgarian cultural centers around the world? Main channels for development and sale of Bulgaria’s image. Tourism – how to escape the "cheap destination" image and where isthe potential of cultural sights and natural resources. What is wrong with the advertisement campaigns of the country and what direction should they take? The role of cities as mini-carriers of the Bulgaria brand. |
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| Panelists: | |
| Nickolay Mladenov, Minister of Foreign Affairs Ivo Marinov, Deputy Minister of Economy, Energy and Tourism Vladimir Shopov, Consultant to the OPENCities project of British Council Bogdan Hristov, Manager, Travel Partner Bulgaria, part of TUI Travel PLC Simon Anholt, Government advisor, world's leading expert in the field of national identity and reputation Moderator: Ognyan Georgiev, Editor, Capital Weekly |
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| 15:00 | Closing: Simon Anholt, Government advisor, world's leading expert in the field of national identity and reputation |