Agenda of Green Innovation Forum 2009

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Draft agenda

10:00 – 10:10 OPENING
Velislava Popova, Editor-in-Chief, Dnevnik Daily
Evdokia Maneva, Deputy Minister of Environment and Water
Boyan Rashev, Managing Partner, denkstatt Bulgaria

10:10 – 10:30 Keynote Speaker
The business case for nature conservation
Jean-Paul Jean-Renaud, Director Corporate Relations, WWF International

10:30 – 12:00 First discussion panel:
Green Business defined
Moderator: Boyan Rashev, Managing Partner, denkstatt Bulgaria

What is a "green" company – defining environmental sustainability and how to get there
Christian Plas, Managing Partner, denkstatt GmbH

Why/how telecoms industry can successfully bring strategies in favor of environment
Dr. Marilena Fatsea, COSMOTE Corporate Affairs Director

Environment is not fashion, it is a business case
Willy Tomboy, Environmental Affairs Group Director, Toyota Motor Europe

How AURUBIS transforms environmental investments into opportunities
Nicolas Treand, CEO, Aurubis Bulgaria

Siemens - environmental leadership in the electronics and electrical engineering
Boryana Manolova, CEO, Siemens Bulgaria

12:00 – 13:00 – Lunch break

13:00 – 14:00 Second discussion panel:
Towards low carbon growth
Moderator: Magdalena Maleeva, founder of

Reduction of GHG emissions in the beverage industry

Rudi Sueys, Climate & Energy Manager of Coca-Cola Europe Group

Shell – moving towards responsible energy
Kamelia Slaveykova, Country Chair Shell Bulgaria

We Care! – Hilton’s environmental programme in Europe
Jacques Brune, General Manager at Hilton Sofia

Overgas - an example of green corporate policy in Bulgaria
Stela Blagoeva, Director Environment and Sustainability, Overgas

14:00 – 15:00 Third discussion panel:
How companies can help alleviate the pressure on nature
Moderator: Nada Tosheva, Executive Director, Bulgarian Society for the Protection of Birds

Biodiversity: part of Enel’s sustainable development program
Sara Barone, CSR and relations with associations, Enel S.p.A.

Net positive impact on nature in the mining industry
Reuben Mills, Director Health, Safety and Environment, Dundee Precious Metals Inc.

Public-private partnerships in nature conservation
Toma Belev, Director, Vitosha Nature Park

15:00 – 15:30 Coffee break

15:30 – 16:30 Fourth discussion panel
Green marketing and environmental communications
Moderator: Konstantin Ivanov, Communications Officer, WWF Bulgaria

What are the benefits of green image & how to build it
Vada Giannara, Group Account Director and specialised expert in Green PR issues from CIVITAS Athens, a Ketchum Pleon affiliate

The challenges of green marketing
Lubomir Nokov, Founder of and Managing Partner in BIO Bulgaria OOD

To see green: Getting the media to tell your green stories
Velislava Popova, Editor-in-Chief, Dnevnik Daily

Building green image in Bulgaria – challenges and opportunities
Galina Chuleva, Advertising and Communication Director, GLOBUL

16:30 - 17:00 Keynote speaker
Jari Vayrynen, Operations team Leader, Joint Implementation and Green Investment Schemes, World Bank Carbon Finance Unit

17:00 Closing remarks